design leadership @ ten-x
Product Design Manager / Acting Head of Design
Coach / Mentor
The product design team shipped the first mobile-first native app, rebranded the Auction.com line of business, redesigned commercial seller/buyer/broker dashboards, and conducted their first design sprints.
mobile-first native app - xoey
Research & Insights
User research and data analysis with home buyers and agents revealed a key user need, expressed as a Job Story.
When I have done some background work and feel ready to buy my first home, I want to get expert help so I make the best choice for my family.
First Time User Experience Flow
Clickable Prototype (by Joe Bromley)
dashboards for commercial real estate sellers/brokers/buyers
The team conducted over thirty internal and customer interviews. I recommended a rigorous, structured approach to coding the data to find insights.
The team identified four key data-needs from the research:
Properties I am interested in or are selling
Status of marketing for my property
Potential buyers for my property
Data-based insights for portfolio management
Design Sprint & Wireframes
The team took the problem statements and conducted a Design Sprint to create a vision for a unified dashboard for all three customer profiles. We started with grayscale mockups to use in concept testing before creating a full-color vision to pitch to the executive team.