TEN-X > XOEY

XOEY - OUR FIRST CONSUMER APP

My role

  • Design Manager
  • Brand Coach
  • I facilitated the brand workshop and managed the team lead throughout the design and development process

 

overview

The newest line of business, Ten-X Homes launched Xoey, an app that connects first-time home buyers to an agent that matches their needs.

Objective

Help refine the branding and launch the app on an aggressive schedule.

process

Research & Insights

User research and data analysis with home buyers and agents revealed a key user need, expressed as a Job Story.

  • When I have done some background work and feel ready to buy my first home, I want to get expert help so I make the best choice for my family.
 Branding exercise

Branding exercise

 White-boarding flows

White-boarding flows

 Detailed mapping for new buyer-agent in-app chat feature.

Detailed mapping for new buyer-agent in-app chat feature.

 Visual designs for chat feature

Visual designs for chat feature

 Overview of app onboarding flow

Overview of app onboarding flow

 First-time user experience

First-time user experience

Financing Education
Homes review
A home

Outcome

The app is currently live, and has shipped four versions of updates. Our key metric, "hand-raisers" (people who ask to talk to an agent) defined the feature roadmap, and we recently launched in-app chat to connect potential buyers to agents quickly.