I introduce and build human-centered design practices within companies and organizations.
I have experience building human-centered design practices in organizations, including corporations, startups, and government. I lead teams through the design process with an eye toward measurable outcomes, including increased adoption, engagement, retention, and user satisfaction.
I approach the design process as one of scientific discovery. Data analysis and user research leads to hypotheses. Hypotheses are tested through prototypes and implemented designs. Iteration refines the hypotheses and leads to further observations.